Margy Johnson

After the dreadful Exxon Valdez oil spill in 1989, those of us in business in the Prince William Sound were in a scramble to let the world and visitors know that the Prince William Sound was still beautiful and a visitor destination. How to get the word out? We had a very small organization called Prince William Sound Tourism Coalition. We knew nothing of marketing! Enter Ral West. Having been in the tourism business her entire life, she made it her mission to coach us. She gathered the stakeholders, talked about what we could accomplish together and gave us viable steps to take. She gave us a mission. She assigned tasks and checked in often for progress. We had world class tourism writers like Peter Greenburg visit. We did FAM “familiarization trips” for travel agents, and generally pulled ourselves out of the depressive hole we had fallen into. It worked! Within a few years, the visitor industry was back. Ral West, was born to be a coach! She learned from the best! Her dad, the legendary Chuck West. Without hesitation, I recommend Ral West.